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Last month, Travel Impressions held Social U., a webinar series focused on how key social media platforms can help travel agents promote their businesses as well as drive customer advocacy, loyalty and sales. A sample of some of the useful tips travel agents learned included differentiating between influencers and brand advocates; soliciting and highlighting content from brand advocates; connecting through storytelling; writing blog posts; and sharing Pinterest boards.
Travel Impressions’ next Social U. webinar is scheduled for December. www.travelimpressions.com