Travel Leaders Acquires Vacation.com

Travel Leaders Group now comprises nearly one-third of travel agency industry
By: Janeen Christoff
Travel Leaders Acquires Vacation.com // © 2011 Alexey Ivanov
Travel Leaders Acquires Vacation.com // © 2011 Alexey Ivanov

Travel Leaders Group recently announced the acquisition of Vacation.com, one of the largest vacation and cruise-selling networks, from Amadeus Americas, Inc. Travel Leaders Group has total travel sales in excess of $6 billion and owns agency brands such as Travel Leaders, Tzell, Results! Travel, Nexion, Cruise Holidays and Cruise Specialists. The acquisition is effective immediately, and Vacation.com will operate as a standalone division in Alexandria, Va., led by its president, Steve Tracas, who reports directly to Travel Leaders Group CEO Barry Liben.

"Vacation.com brings excellent quality agencies, increased size and significant buying opportunities to Travel Leaders Group," said Michael Batt, chair and founder of Travel Leaders Group. "We exist solely to improve the operations and profitability of traditional travel agencies and agents, and there is no question in my mind that, by bringing together almost one-third of North America's agencies under one umbrella, we can do even more for each and every agency and agent working within our brands and companies."

Liben also indicated that the Vacation.com acquisition provides Travel Leaders Group with unprecedented volume in serving high-end and ultra high-end travelers.

"With more than $300 million in annual luxury sales volume alone, Vacation.com significantly increases our presence in the luxury market, and we expect to aggressively increase this over time," Liben said.  
>