TravelStore is attempting to target the high-end travel market by
opening a new division customized to luxury travelers.
TravelStore Platinum will specialize in tailoring trips to clients’
more exotic wishes, including African safaris or champagne atop the
Great Wall of China.
“As Americans are once again traveling abroad in record numbers,
and to increasingly exotic locales, the future of travel planning
is in customization, privacy and exclusivity,” said Wido Schaefer,
TravelStore president and CEO.
Many of Platinum’s travel experts have lived in the countries in
which they specialize, and the company has a full-time concierge to
assist clients with hard-to-find restaurant reservations, private
tours, theater and special events tickets.
While TravelStore Platinum is free to new and existing TravelStore
clients, a consultation fee might be charged based on specific trip
Established in 1975, the Los Angeles-based TravelStore is the
largest, independently owned travel agency in California.