Travelex and TripAdvisor Announce Partnership // © 2011 Travelex and TripAdvisor
Travelex and TripAdvisor have announced a partnership deal that will provide travelers with real-time currency rates and information on the Tripadvisor website. Up to 40 million people annually are expected to benefit from the deal as they research vacations on the site. The partnership is made even more significant because it is the first time TripAdvisor has partnered with a company like Travelex to provide live web content.
The campaign is comprised of a series of tailored digital advertisements as well as Travelex’s currency converter widget, which is placed strategically throughout “Before You Go” sections of the site, automatically updated with relevant rates and currencies.
“The fees associated with using debit and credit cards abroad are becoming increasingly expensive, and there are so many hidden costs,” said Julian Neal, global e-commerce and marketing director for Travelex Currency Services. “Travelers simply don’t know what they will be paying. Organizing currency ahead of your trip is the best way to get the most value from your vacation and removes the stresses associated with getting cash in the destination. Invariably, the best currency rates are found online and, furthermore, Travelex customers in both the U.K. and the U.S. have the assurance of our Online Price Promise and the ability to take care of all their travel money needs in what is a one-stop shop.”