Vacation.com, Uniglobe Team Up

New marketing alliance allows both companies to share services, preferred suppliers

By: Robert Carlsen

Vacation.com and Uniglobe Travel have formed a marketing alliance to move market share.

The consortium which includes nearly 9,000 agencies, and the franchise organization, which has 300 agencies in the United States say that the effort will be used to initially increase Vacation.com agencies’ corporate business.

Over time, it ia also intended to boost Uniglobe’s leisure business.

The goal is to “move market share to preferred suppliers,” said Dick Knodt, president and CEO of Vacation.com.

Vacation.com agencies that join the program, at $395 a month, payable to Uniglobe, will have access to Uniglobe’s PowerPoint presentations, direct mail and a hotel rate program. Uniglobe’s sales tools are focused on the midsize corporate travel sector.

Participating agencies must include Uniglobe’s logo on corporate marketing materials, but will not be required to change their company’s names.

A spokesman said that 17 to 19 Vacation.com agencies are already Uniglobe franchisees.

On July 1, the arrangement will move to the next step, called Uniglobe V. It will permit Uniglobe agencies to benefit from Vacation.com’s services and preferred suppliers.

One of the preferred supplier benefits in this arrangement, the spokesman said, concerns Delta Air Lines. Delta is ending all relationships with leisure-oriented consortiums this month and is launching a point-to-point agreement plan, focused on corporate accounts. Delta, along with United, Continental and America West, is a Uniglobe-preferred supplier.

To join the program, a Vacation.com agency must have a minimum of $1 million annually in ARC sales and predominantly sell corporate travel.

However, agencies that are considered too close to a Uniglobe agency site will not be allowed to participate.

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