Drops Carnival

9,200-member consortium 2nd to remove mass-market line from preferred supplier list is removing Carnival Cruise Lines from its preferred supplier list, making it the second major industry body to drop the line within a year.

The Carlson Wagonlit Travel agency franchise dropped Carnival as a preferred supplier last January.

“We have always believed that we cannot be all things to all suppliers and now more than ever we must focus our marketing efforts, and those of agencies, on those cruise lines that strongly support our efforts,” said Dick Knodt, president and CEO of “Carnival has been reluctant to fully participate with us in marketing strategies and education and training opportunities that help members increase sales and profits.”

Bob Dickinson, Carnival’s president, said the line respected’s decision but added, “Perhaps one of the reasons we didn't find our relationship too effective is because they had a preferred supplier relationship with all major cruise lines.

“One wonders what the term 'preferred' meant to them," he said.

Knodt said Carnival has an excellent brand but “we must provide our members with the best opportunity to earn more money.” will continue to work with other cruise lines within the Carnival family.

Carlson Wagonlit Travel had said it was unable to negotiate a 2002 commission structure with Carnival.

The line was offering 10 percent to agencies in the first tier with as many as 19 passengers annually. In 2001, that tier’s commission was 12 percent.