Vacation.com is removing Carnival Cruise Lines from its
preferred supplier list, making it the second major industry body
to drop the line within a year.
The Carlson Wagonlit Travel agency franchise dropped Carnival as
a preferred supplier last January.
“We have always believed that we cannot be all things to all
suppliers and now more than ever we must focus our marketing
efforts, and those of Vacation.com agencies, on those cruise lines
that strongly support our efforts,” said Dick Knodt, president and
CEO of Vacation.com. “Carnival has been reluctant to fully
participate with us in marketing strategies and education and
training opportunities that help members increase sales and
Bob Dickinson, Carnival’s president, said the line respected
Vacation.com’s decision but added, “Perhaps one of the reasons we
didn't find our relationship too effective is because they had a
preferred supplier relationship with all major cruise lines.
“One wonders what the term 'preferred' meant to them," he
Knodt said Carnival has an excellent brand but “we must provide
our members with the best opportunity to earn more money.”
Vacation.com will continue to work with other cruise lines
within the Carnival family.
Carlson Wagonlit Travel had said it was unable to negotiate a
2002 commission structure with Carnival.
The line was offering 10 percent to agencies in the first tier
with as many as 19 passengers annually. In 2001, that tier’s
commission was 12 percent.