Viad Corp Expands With Banff International Hotel

Company subsidiary Brewster Travel Canada acquires new hotel
Banff International Hotel // (c) 2012 Banff International Hotel 
Banff International Hotel // (c) 2012 Banff International Hotel 

The Details

Viad Corp
www.viad.com

Brewster Travel Canada
www.brewster.ca
Brewster Travel Canada, a subsidiary of Viad Corp, recently announced its acquisition of the Banff International Hotel in downtown Banff, Alberta. 

The Banff International Hotel is a 162-room, green key eco-rated hotel, located within walking distance of a variety of restaurants, museums and shopping options. The property’s amenities include Ricky’s All Day Grill restaurant, a fitness center, steam room, dry sauna and hot tub, underground parking, guest laundry facilities and ski lockers. 

“The addition of the Banff International Hotel expands our share of rooms in Banff National Park, enhancing our ability to service tour operator and independent traveler needs,” said Michael Hannan, president of Viad’s Travel & Recreation Group. “It is a natural fit with our existing hospitality, attraction, travel planning and transportation assets, building upon the strong foundation we have established in Banff. We are excited to offer this new product to our valued customer base and look forward to serving our customer needs with an expanded portfolio of high-quality experiential products and services.”

With year round festivals and an eclectic dining scene, Banff National Park boasts a wide range of activities for international and domestic travelers alike. In winter, guests can take part in downhill skiing, dog-sledding, cross-country skiing and snowshoeing. During the summer months, activities include hiking, rafting, horseback riding, fishing and biking. 
In addition to the Banff International Hotel, Brewster Travel Canada also owns and operates the Mount Royal Hotel, located in Banff National Park, and the Glacier View Inn, located on the Icefields Parkway in Jasper National Park.

“The acquisition of the Banff International Hotel is an important addition to our high-margin Travel & Recreation Group,” said Paul B. Dykstra, Viad’s chairman, president and chief executive officer. “This in-market expansion leverages our existing operations and enhances our ability to drive economies of scope by cross-selling our attractions. We are committed to expanding our hospitality and recreational attractions portfolio in and around national parks in North America, and this transaction represents another successful execution against those plans.” 

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