Victoria Beckham joined Britain’s Great Campaign during Fashion Week in New York. // © 2012 Patrick Demarchelier
The British Government has announced that Victoria Beckham will act as an international ambassador for the “Great” Britain Campaign, a promotion designed to spread the best of Britain all around the world.
“As one of Britain’s major fashion icons, Victoria Beckham’s involvement with the Great Campaign will bring even more attention to Britain’s world-renowned fashion designers, the magnificent range of shopping on offer and our distinctive British style,” said Her Majesty’s Ambassador to the U.S., Sir Peter Westmacott.
As a Great Ambassador, Beckham will play a leading role in the “Fashion is Great” element of the campaign, in addition to highlighting the U.K. as an ideal place to visit and study. Her made-in-the-UK fashion line will be used to promote British fashion and style.
“British fashion is a hugely important global industry and our designers have the talent, creativity and skills to rival anywhere in the world,” said British Prime Minister David Cameron. “Contributing over 20 billion euros to the British economy each year, our industry inspires. Fashion is a truly great British success story.”
The news was revealed at a photo shoot for the launch of a Great-branded subway train at New York’s Grand Central Station.