VisitBritain Appoints New CEO

VisitBritain has appointed Sandie Dawe as CEO, effective immediately.


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VisitBritain has appointed Sandie Dawe as CEO, effective immediately. With Dawe’s appointment, Christopher Rodrigues will retain the title of chairman for VisitBritain, relinquishing his CEO duties to Dawe.

Dawe was honored by Queen Elizabeth II in 2008 with The Most Excellent Order of the British Empire for her contributions to tourism and previously served as deputy chief executive of VisitBritain.

“The nomination committee was unanimous in its view that Sandie has the best combination of knowledge, experience, insight, creativity and leadership skills to do the job,” said Rodrigues.


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