W San Francisco Hires New GM

W San Francisco appoints Roger Huldi
<p>Roger Huldi // (c) 2013 W San Francisco<br /><iframe frameborder="0"...

Roger Huldi // (c) 2013 W San Francisco



W San Francisco has named Roger Huldi, a former director of operations for the property, its new general manager.

“I am thrilled to be welcomed back to W San Francisco with such eager, open arms by my colleagues and the Bay Area community,” said Huldi. “This hotel is one of a kind, a true urban hotspot with luxury offerings, a devout following and wonderful surprises at every turn.  I am already immersed in planning and programming for new initiatives and bigger endeavors beginning in 2013.”

Huldi has worked for Starwood Hotels and Resorts Worldwide for more than 20 years, most recently serving as general manager for W Silicon Valley.