It is surely no revelation to you that Hawaii is one of the world’s
premier travel destinations. You are certainly familiar with the
ubiquitous images of sandy beaches, warm waters, swaying palm trees
and lush, tropical foliage. Perhaps, however, you are not quite so
familiar with the forces driving tourism in this island paradise.
So what makes Hawaii’s travel industry tick? You might be a bit
surprised by the faces behind the West’s tourism powerhouse.
Starting with the governor’s office, many of Hawaii’s most
influential positions in the travel industry are filled by women.
TravelAge West recently brought together a number of these women to
see what they had to say about Hawaii’s largest industry (see cover
story, page 12).
These professionals form a powerful cadre of true movers and
shakers. Don’t think for a minute that this group is gently
applying a “ladies’ touch” to this tourist mecca. These female
executives bring years of experience to their respective positions,
and are using their talents to the fullest to enhance the tourism
industry in Hawaii. The results of their hard work and vision for
the future of tourism in Hawaii will shape your clients’ visits for
years to come.