What’s up at ASTA?

Looking to Hong Kong and beyond

It has been anything but “business as usual” in the travel industry over the past several years. Many of you have found it necessary to step back and take a long, hard look at your business in order to adapt to the changing times.

ASTA is certainly no different. The association is faced with the task of setting goals for the future. But it also must meet the changing needs of its members. Our cover story (see page 10) will hopefully give you something to ponder as you get ready for this year’s World Congress.

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