Winning Ways 5-12-2006

Ken Shapiro There’s a new addition to our office. Up on the shelf, next to the two Maggie awards TravelAge West won last year, is another one we brought home just a couple weeks ago. The award, given by the Western Publications Association (WPA), is coveted by all magazines, and it is an honor to win aga

By: Ken Shapiro

There’s a new addition to our office. Up on the shelf, next to the two Maggie awards TravelAge West won last year, is another one we brought home just a couple weeks ago. The award, given by the Western Publications Association (WPA), is coveted by all magazines, and it is an honor to win again. Thanks for this award should go to the great TAW staff that works so hard to bring you the best trade magazine in the industry. They don’t get enough credit in print, so I just wanted to let them know how much their hard work is appreciated.

In fact, our staff just returned from our first-ever editorial retreat in Portland, Ore. (see page 10). We spent a few days conducting planning meetings and got to know the region better. Our terrific in-house team of Associate Editor Janeen Christoff, Assistant Editor Jamie Wetherbe, Art Director Tara Cole and Associate Art Director Deborah Dimond, met up with our Contributing Editors Marty Wentzel (Hawaii and Pacific Northwest), Ana Figueroa (Cruise) and Christopher Batin (Alaska). This experienced, dedicated and creative group had no shortage of good ideas, and I can’t wait to incorporate them into the magazine.

One of the topics we discussed in Portland is finding ways to give our readers more opportunities to share their concerns and ideas with fellow Western agents. We value your input and will continue to make that an important part of the magazine. Along those lines, please know that I answer all e-mail sent to us (or I make sure the appropriate person responds). We’re also interested in publishing agent stories from fam trips, or simply lessons learned in the course of doing business. Also, our staff frequently attends agent events, and we plan to expand on that policy, so keep those invites coming!

At TAW we are honored to be the hometown magazine of the Western agent, and we strive to understand the issues our readers face day in and day out. And that relationship is far more important to us than any award. K.S.

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