Your Photo Here 3-29-2005

Ken Shapiro A couple of weeks ago, Michelle Rosenberg, our magazine’s publisher, and I spoke at a meeting of South Bay Women in Travel, in Los Angeles. The group is made up of travel agents and a few suppliers and they were great hosts. We had a lively discussion about travel trends here in the West. Wh

By: Ken Shapiro

A couple of weeks ago, Michelle Rosenberg, our magazine’s publisher, and I spoke at a meeting of South Bay Women in Travel, in Los Angeles. The group is made up of travel agents and a few suppliers and they were great hosts. We had a lively discussion about travel trends here in the West.

What struck me after that evening is how committed and educated the members are about travel. Not only are they willing to give up a Thursday evening to talk about their industry, but their questions and comments were insightful and informed.

It is this kind of commitment and passion that is at the heart of this issue’s cover story on the success of TRAMS (page 10). The L.A.-based company started as the brainchild of President Lee Rosen, who, with two others, set up shop in a small office near LAX in 1986. These were humble beginnings to be sure, as Rosen described their first offices: “To say it was a garage, glorifies the place.”

Fast-forward 19 years and TRAMS is now a major player in the travel industry, with nearly $10 million in sales last year.

You can read how it was done in the story, but take it from me, just speaking to Rosen one can feel the passion he has for his business and his customers, and for the travel industry as a whole.

Standing in that meeting of SBWIT, I thought about Rosen and his success. I wondered who in that meeting might be the CEO of a major travel company one day who will have the right combination of innovation, desire and energy for the job. There’s no reason why one of the members, or any of our readers for that matter, can’t follow in Rosen’s footsteps.

Who knows, we may just be shooting your photo for our cover one day.

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