Seven Asian tourism organizations including the China National
Tourist Office, Hong Kong Tourism Board, India Tourism, Korea
Tourism Organization, Macau Government Tourist Office, Singapore
Tourism Board and the Tourism Authority of Thailand joined to host
the first five-city roadshow designed to bring awareness to Asia as
a whole and highlight the diversified appeals of each
The roadshow traveled to Arlington, Va.; Chicago; Miami; Seattle;
and San Diego, Calif.; from Oct. 24-Nov. 9, and consisted of a
series of workshops where travel professionals could meet and
network with a group of about 15 leading suppliers to Asia.
Exhibitors at the ASIA NOW workshops included tourism officials,
tour operators, airlines, hotel groups and wholesalers.
Each workshop session was followed by brief presentations on the
seven destinations represented by the ASIA NOW Partners. As the
attendees dined, the partners presented the ASIA NOW Challenge, an
interactive game designed to educate travel professionals and test
their destination knowledge of Asia. Cynthia Hall, a travel agent
at Colesville Travel who attended the Arlington event, was awarded
the grand prize of a trip for two to China and Hong Kong.
Interest in Asia has spurred a double-digit growth in American
outbound traffic to the Far East during the last two years. In
light of this growth trend, the ASIA NOW Partners plan to continue
their promotional efforts in the U.S. with a secondary workshop
series in several new markets in the spring of 2007.