Committed To Growth

Coast Hotels & Resorts strengthens relationships and adds value By: Claire Makepeace
The Roosevelt Hotel in Seattle // © 2010 Coast Hotels a& Resorts
The Roosevelt Hotel in Seattle // © 2010 Coast Hotels a& Resorts

The Details

Coast Hotels
Serving travelers across the country with hotels in more than 40 locations across the North American West, Coast Hotels & Resorts is aiming to increase its occupancy while still offering the same high levels of comfort and value.

With properties in a range of locations including Alaska, Hawaii, Washington, Oregon, California, Idaho, British Columbia and Alberta, Coast is looking to grow revenue from its hotels in warm-weather areas such as Hawaii and Santa Barbara, Calif.

Favorable weather forecasts for the ski season are also expected to attract visitors to Coast properties in Wenatchee, Wash., as well as Whistler and Kelowna, B.C.

“Each of these destinations had positive increases in early 2010, which became a precursor to the great spring and summer in our other destinations, and we anticipate continued growth in occupancy next year,” said Jerry Stotler, vice president of sales and marketing. “There will also be a great selection of packages available for people booking with Coast in 2011. We have a great number of partnerships with local attractions, restaurants and shopping outlets and are able to offer discounts to customers throughout the package selections at Through the Winter Agent Promotion, terrific rates will be available for agents at a number of properties through the end of April 2011.”

Coast is also looking to further improve its communication with customers, along with increasing the amount of information available about Coast’s products and services online.

“Naturally, with technology moving at a quicker pace than ever, we will continue to upgrade our website, ensuring that the latest property photos, rate information and destination activities are easily accessible to ensure efficiency in the booking process for our customers and the travel professionals that serve them. These upgrades will also include pre- and post- communication regarding a guest’s stay and incentives to return on future visits,” Stotler said.

Agents will be kept in the loop with advertising and press releases, especially travel professionals who have e-mail addresses at The Coast sales team will also make personal presentations in agencies throughout their feeder markets and continue to hold client appreciation events in most cities in which a Coast property can be found.

“In addition to meeting our guests’ expectations while staying in our hotels, it has always been a priority for Coast to maintain an open dialogue with the travel professionals that have been loyal to our brand for many years,” Stotler said.

“While technology has changed the way many consumers choose to book travel, we will always put a priority on the original promoters of our brand by paying commission in a timely manner, providing up-to-date, accurate information on our website and through the GDS and providing personal assistance with special requests and resolution.”
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