Call me a Luddite, but today’s technology makes my head spin. My
11-year-old daughter, Sophia, on the other hand, takes advanced
devices completely in stride. So imagine my glee when I saw her
eyes widen during our recent visit to Hotel 1000, the most
wired-to-serve property in Seattle.
Open since June 26, in a brand new building, Hotel 1000 has
invested $3.5 million into infrastructure, resulting in ingenious
tools for meeting clients’ needs. For starters, it’s the only hotel
in the U.S. where the guestroom door opens simply by touching a
card key to a pad. In the mini-bar, a sensor detects when a client
runs out of a favorite refreshment. The room’s electronic Do Not
Disturb and Housekeeping signals ensure privacy at all times, and
guestroom doorbells reduce corridor noise caused by knocking.
“A lot of other hotels are looking closely at our IT,” said
Hotel 1000 associate sales director Kini Parente. “We’re redefining
the benchmark for luxury and providing all the comforts of home,
while tailoring our service to the personal expectations of every
client, whether leisure or corporate.”
Shortly after we entered our room, Sophia mastered the
touch-screen telephone. With the flick of her finger, it offered
everything from stock quotes and weather forecasts to airline
flight arrival and departure times. When not in use, the phone
posted a series of thought-provoking quotes by luminaries like Jimi
Hendrix, Vince Lombardi and Thomas Watson.
Our 40-inch LCD television was playing a slide show of
Renaissance art and music, a feature that travel agents can
customize according to each client’s taste. That’s before Sophia
got her hands on the remote control and immersed herself in the
TV’s surround-sound programming. Meanwhile, I delighted over
simpler pleasures, like the complimentary high-speed wireless
Internet access and free domestic long-distance phone service.
A tour of Hotel 1000’s meeting space demonstrated tech-enabled
touches throughout, including built-in video conferencing
capabilities, smart podiums and plasma display screens.
“We’re seeing a new trend of corporate traveler,” said Parente.
“We’re attracting clients at the top of the luxury market, but
they’re wearing jeans and using a Blackberry.”
In the Golf Club, located on the hotel’s lower level, clients
can putt and swing in a virtual setting. The only of its kind in
downtown Seattle, the facility simulates play on 50 top-tier
courses around the world, from North Carolina’s Pinehurst to
Scotland’s St. Andrews.
“This is a great feature to offer in Seattle because of our
weather,” said Parente. “It’s good for beginners and pros alike,
and groups can buy out the space for breakout activities.”
Along with fairways, the club simulates galleries of fans,
crosscut greens and various weather and course conditions.
The design of Hotel 1000 proves that wired and whimsical are not
mutually exclusive. In the Studio, a lobby-level gathering place
for continental breakfast and evening cocktails, we savored
croissants and fresh fruit while sitting next to a circular flaming
pit, akin to a modern-day fireplace. In BOKA, the hotel’s
ultra-chic lunch, brunch and dinner restaurant, Sophia monitored
the changing colors on the walls, a clever lighting effect in a
vibrant setting. In our two-person guestroom bathtub, we laughed in
unison when turning on the water, which flowed down from the
ceiling. At the push of a button, an electronically operated
privacy screen went up and down between the bath and sleeping
To make sure Sophia was sufficiently impressed, we spent a
mother-daughter afternoon in the Spa, whose couple’s treatment room
caters to duos of all ages. At the end of our two-night stay,
Sophia proclaimed Hotel 1000 to be the hippest hotel ever, high
praise indeed from a savvy 21st-century girl.
1000 First Ave.
Seattle, WA 98104
Nightly rack rates at the 120-room hotel range from $400-$650,
with the 1,400-square-foot Grand Suite priced at $5,000. In-room
amenities include cherry wood closets, fine Thai bed linens,
microfiber bathrobes and a never-ending supply of French press
The Do Not Disturb package from $500 per night comes with an
arrival amenity of chocolate-dipped fruit and sparkling wine, $100
dining credit for BOKA, drawn bubble bath with rose petals and
Diana Krall CD.
Room rates are commissionable at 10 percent.