The new Platinum Hotel and Spa, scheduled to open in early July
(delayed from the end of June), has a feature you don’t see in Las
Vegas very often: balconies. The management prefers to call them
“private terraces,” but every one of the 255 suites has one with
room for four people to sit and enjoy the view.
One side of the hotel offers a view of the Las Vegas Strip and
the other a view of the sprawling suburbs and the mountains beyond.
With all the luxuries offered by the modern resorts, this is one
that has been forgotten, and one has to wonder why. Even in the
hottest months, the evenings and early mornings in Las Vegas are
The Platinum is the newest addition to a stable of hotels
operated by Preferred Hotels and Resorts Worldwide. It’s located a
block and a half from the Strip on Flamingo Road, within walking
distance of Bally’s and the Flamingo and only a block from the Las
Vegas Monorail station at Paris. The non-gaming hotel is geared
toward the convention and business traveler or the vacationer who
prefers a quiet retreat from the hubbub of the Strip.
“We think we have a very unique concept. We are going to be a
four-star, upscale, fashionable hotel with all the bells and
whistles but without the bells and whistles,” said Peter Rockwood,
vice president and general manager. “We have everything that a
first-class hotel/casino would have without the casino and the slot
The Platinum is a condominium/hotel where units are privately
owned and rented out as hotel inventory. Rockwood said he expects
about 90 percent of the 225 units to be available for rent at any
time. This also means the facilities offer more home-away-from-home
The 17 stories offer one- and two-bedroom suites ranging from
910 to 2,165 square feet. Each suite has a full kitchen,
large-screen plasma TV and a sofa bed. The larger suites have
whirlpool baths, washers and dryers and electric fireplaces that,
in Las Vegas, are more atmospheric than functional.
The hotel has two restaurants plus 24-hour room service. The
Restaurant at Platinum is on the fifth floor and overlooks the pool
with a view of the Strip. The food is “edgy American” by Chef
Brenton Hammer, and the atmosphere is casual but elegant. The
restaurant seats 80, plus a glass-enclosed, semi-private dining
area for parties of up to 25 people.
Stir, an informal cafe and lounge, is located in the lobby and
features light breakfast and lunches during the day, including
espresso and a Beignet Bag for breakfast on the go. In the evening,
the space becomes a chic lounge, showing independent and art-house
“Our theme there is ‘Caffeine, Conversation and Cocktails,’”
Rockwood said. “The atmosphere of the area will morph constantly.
Guests will always be able to enjoy different food and a different
atmosphere every time they visit.”
Other services include free self and valet parking, full
concierge service, daily newspapers and Wi-Fi in every room and
throughout the hotel. Rockwood said the hotel provides grocery
delivery service to stock kitchens.
The Platinum has both indoor and outdoor pools and a pool deck
furnished with firepits and cabana beds. There is a
4,000-square-foot full-service spa and a 2,000-square-foot fitness
The Platinum features a 5,000-square-foot banquet room that can
accommodate functions for up to 330 people. Rockwell seemed most
proud of the 3,300-square-foot Misora, an indoor/outdoor catering
and event space on the roof of the hotel.
“Misora is Japanese and literally means ‘beautiful sky and good
fortune,’” he said. “We thought that was really appropriate for
The Misora can accommodate up to 250 people for weddings or
other special events.
Rockwell said he believes the hotel will be popular with the
convention crowd due to its location, the upscale home-like
facilities and smaller size.
“We have a very residential-style hotel, for a more intimate
experience with personal service. The hotel is well laid out and
efficient. Our most remote room from the elevator is three minutes
from valet parking,” he said.
For the first few months, the Platinum is offering special rates
starting at $129 per night through October. Regular rates will
start at $189 for weekday nights.
211 E. Flamingo Rd.
Las Vegas, NV 89109
702-365-5000 (main phone)