Shoreline Service

Spoil clients with a cabana and a Beach Butler at the Hyatt Regency Huntington Beach

By: Kenneth Shapiro

When I first heard the term Beach Butler, I imagined a distinguished, gray-haired gentleman, maybe in a tuxedo and sandals, or at least a uniformed cabana boy. I should have known better. This is Huntington Beach after all the official Surf City USA. This is the capital of Southern California beach culture, where even a wedding I stumbled upon had groomsmen dressed in khakis and flip-flops.

Our beach butler was named Charlos, and he looked like he had been out catching waves that very morning which, in fact, he had. But I didn’t let the surfer-dude appearance fool me, Charlos knew his job. He was friendly, knowledgeable and ready to take care of every detail. We could hardly have asked for anyone better. Plus, he gave us tips on the best Boogieboard spots.

Charlos is part of the Beach Butler program at Toes on the Nose at the Hyatt Regency Huntington Beach Resort and Spa. Toes on the Nose is the “Hyatt Adventure” store and guiding service at the resort, and for $150 per day, they will set guests up in a covered beach cabana near the water, with beach chairs, towels, sunscreen, a cooler filled with chilled water and, of course, their very own Beach Butler. The service is new this year, and it is already very popular, especially with families who don’t want to have to worry about schlepping everything they might need for a day at the beach.

“Most weekends we sell out,” said Brian Donoghue, manager of Toes on the Nose. “We’ve got five cabanas now, and if we had more, we’d sell out those too.”

Toes on the Nose is a local Orange County surf company, but the store at the Hyatt offers a wide variety of services for guests, including renting bike rentals, surfboards, Boogieboards, sand toys, baby joggers and more. The store also arranges surfing lessons and adventure packages, such as kayaking, fishing charters, parasailing and day trips to Catalina. One of the more unique services they offer is a sunset bonfire and beach party. Huntington Beach has legal firepits, but they are first-come, first-served and on weekends they fill up quickly. Toes on the Nose will reserve a firepit for guests in the morning and supply the beach chairs and firewood for an evening bonfire (price depends on group size, usually under $100). It’s a big hit with small groups. On the weekend I was there, a sweet 16 party was having a great time with their cabana rental and firepit reservation, in addition to a suite at the Hyatt.

“The Fourth of July was just crazy down here. Every firepit was claimed by 9 a.m.,” said Donoghue. “But it’s a popular service for parties and even small corporate groups all summer.”

Toes on the Nose Beach Butlers will also bring guests lunch on the beach. The Hyatt’s Surf City Grocers will prepare several different picnic lunch options for guests and the Beach Butlers will be happy to deliver it to your cabana.

Toes on the Nose is located at the resort and there is a beachfront location as well.

“We give the Butlers a break, so they don’t have to run back to the hotel for every little thing,” Donoghue said laughing. “They get a workout as it is.”

Although it’s not like the Hyatt Regency Huntington Beach is far from the shoreline. The resort is across the highway from the beach, with a pedestrian bridge bringing guests practically right to the bike path. It is a great base for a weekend getaway for locals, although Huntington Beach, and the O.C. in general, is becoming a destination in its own right for people all over the country and the world.

In addition to the resort’s comfortable modern guestrooms and its location on one of the world’s most famous surfing beaches, close to Disneyland, and within striking distance of Hollywood and San Diego, the 517-room resort has plenty of creative programs especially for families. For instance, the hotel offers “Dive-In Movies” by the pool on Friday nights (we saw “Finding Nemo” while floating under the stars listening to the pounding surf across the road), and there’s a firepit ideal for making s’mores. (The hotel sells a S’mores Kit, with marshmallows, chocolate, graham crackers and a stick, for $9.) The resort also has an ice cream parlor and Game Zone video arcade and Camp Hyatt programs for kids ages 3-12.

For grown-ups and kids too the resort offers a 20,000-square-foot Pacific Waters Spa, with 21 treatment rooms and a broad menu of treatments. One of the more unusual treatments is the Chocolate Kiss Hand & Foot Delight, designed for kids 8 and up to enjoy alongside a parent in a dual treatment room.

Finally, the hotel has an extensive range of indoor and outdoor function space, many with breathtaking views of the ocean. Just be sure to tell your corporate clients to bring their flip-flops. This is Surf City after all.


Hyatt Regency Huntington Beach Resort & Spa
Rates start at $370 for an Ocean View Standard room

Toes on the Nose