Trump Gold

24-karat gold glass enshrines the new Trump Hotel & Tower in Las Vegas

By: By Heather Burgett

Spa at Trump International Hotel & Tower // (c) 2008
Spa at Trump International
Hotel & Tower

Celebrating its grand opening with a weekend of spa pampering for media, the non-gaming and non-smoking Trump International Hotel and Tower in Las Vegas is the newest jewel in the Trump Hotel Collection crown, joining sister properties in New York and Chicago. Tagged as an “ultra-luxury” brand, the venture is the vision of Donald J. Trump and his three grown children, Donald Jr., Ivanka and Eric.

The Trump Hotel’s 64 stories loom above the Las Vegas Strip and are gilded with 24-karat gold glass, reflecting bright Vegas sun rays onto a jet-set crowd that lounges on the seventh-floor sundeck and heated pool. Marble floors, rich tapestries, nouveau art and crystal chandeliers adorn the immense glittering foyer.

With contracts on 95 percent of the Vegas location’s 1,282 condominium units, the marketing focus is moving from residential sales towards the travel industry to promote the hotel’s luxe features and services. Approximately 80 percent of the owned units —ranging from studio suites to three-bedroom penthouse suites — are in the hotel’s system and available to guests looking for a quiet and sophisticated stay on the Strip.

Vice president and managing director Steve Shalit says: “This is a hotel that has kitchen facilities in every guest room, which is an upgrade over a typical hotel room.” 

In addition, all the rooms are suites, and they all feature enormous Jacuzzi bathtubs.

Beyond elegant accommodations and expansive views, the property lives up to the glitzy Trump reputation by providing lavish amenities, such as the full-service, 10,000-square-foot spa and salon, the 1,500-square-foot health club and the Trump Attache program, which offers 24-hour, on-call services — from personal shopping, in-room chefs, laundry and dry cleaning to preparation of personalized stationary and business cards. The Attache keeps a detailed list of each guest’s preference so that no request ever needs repeating.

The Spa at Trump offers world-class indulgences, blending the best of natural products and therapies, as well as leading technologies. Each spa service starts with an assigned Spa Attache, who guides guests through a customized “Relaxation Path of Experiences,” which includes setting a Trump Personal Intention: purify, calm, balance, revitalize, heal or balance. Other personalized aspects include the selection of pure essential oil elixirs, hot or iced herbal teas and iPod playlists.

Signature hotel treatments range from the Vegas Recovery Massage to the Morning-After Eye Cure. There are also the luxurious Shiffa massages, which are found at a handful of affluent hotels throughout the world. The East-meets-West all-natural product line features Arabian gem-infused oils of diamond, ruby, sapphire or emerald. 

Celebrity skin expert Kate Somerville also has an exclusive arrangement with the Spa at Trump, which features her signature treatments utilizing medi-spa devices: the hydrating Dermal Quench oxygen delivery system, which uses hyperbaric pressure to deliver a hyaluronic serum to the skin, and the powerful healing red DermaLucent light therapy.  Her popular skincare product line and exclusive technique is used in facials, such as the “Ultimate Kate.”

Other premiere skin and body products include the pharmaceutical-grade skincare by Germaine de Capuccini, luxurious shaving and men’s grooming accessories by Hommage, Bali-based Jamu’s organic herbal products, the homeopathic Sprayology line, Tara aromatherapy, Franché cosmetics and nail care by Allesandro/Pedix.  Also, WhiterImage provides teeth whitening, utilizing a 15-minute L.E.D. light system.

Dining options are H2(eau) by the pool and the formal dining restaurant DJT for breakfast and dinner — both led by Donald Trump’s former personal chef, 30-year-old executive chef Joe Isidori.

The property’s architecture is by Las Vegas-based Bergman Walls & Associates, while interior design is by the Santa Monica, Calif.-based Design 360.

Shalit adds: “Our guests will appreciate the immediate access our location affords to the full Las Vegas experience, while at the same time providing them with a sophisticated retreat a world apart from the action just outside its doors.”

The hotel, which features 2,400 square feet of meeting space, is located across from the Wynn Hotel and adjacent to the world-renowned Fashion Show Mall.

Vice president of sales and marketing Jim Palank says: “Whether a retail travel agent or wholesaler, we want to be partners 365 days per year. We have a dedicated person that handles retail agencies on a daily basis and we offer FAM rates at $139 during certain times of the year. The fact that we are a non-gaming hotel makes us a better partner for the travel industry community since we don’t have a casino that dictates where our room inventory goes. We don’t use those forms of distribution, so it’s a true partnership.”

In the next three to five years, at least 16 new Trump Hotel Collection properties will be opening around the globe. Slated ribbon cuttings for 2009 include Ft. Lauderdale, Fla., Waikiki, Hawaii, and Toronto.


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