Century Cruises Increases its Commitment to North America

Giersdorf, Global Voyages Group provides marketing and sales strategic counsel By: Marilyn Green
Century Cruises joins forces with GVG for marketing. // © 2012 Century Cruises
Century Cruises joins forces with GVG for marketing. // © 2012 Century Cruises

The Details

Century Cruises, which works with a number of high-end tour operators and cruise lines, is increasing its commitment to the North American market.

With two new ships coming to the Yangtze River in the spring – the 398-passenger Century Paragon and Century Legend – the company will have seven vessels, all built after 2003.

Century has increased its commitment to the North America market, partnering with cruise industry veteran David Giersdorf’s Global Voyages Group (GVG) for marketing and sales strategic counsel. For the foreseeable future, Century will continue to concentrate their sales efforts through partners, including Uniworld Boutique River Cruises and Avalon Waterways. Their intention is to increase their visibility and make sure agents understand the quality of their product.

“Century offers the best river cruise product available on the Yangtze,” said Giersdorf, GVG president and CEO. “With Century Legend and Century Paragon joining the fleet in spring 2013, they are perfectly positioned to partner with additional tour operators and travel sellers to offer their product to the lucrative North America market.”

The new Paragon and Legend will have a choice of accommodations that includes 160 deluxe staterooms, all with river view, 34 executive suites and two presidential suites. The 366-square-foot Executive Suites have a private staircase, an exclusive a la carte restaurant, private reception area, bar and 24-hour concierge service for food and beverages, plus personalized butler service and free laundry service.

The standard deluxe staterooms on Century’s two new ships are 301 square feet, with amenities such as LCD satellite television and a spacious bathroom with a separate bathtub.

The ships each will have a 2,150-square-foot heated indoor swimming pool and a spa with a bar, a fitness center, a seven-deck atrium with sweeping views, a 12-foot high, multifunctional lounge with large LED screen and an auditorium-style HD cinema seating up to 150 guests.

“This is an exciting time in the Asian river cruise sector,” said Giersdorf, “There are now an estimated 627,000 berths available on the Yangtze, and most cruises are sold through tour operators/wholesalers as part of an extended trip -- this is a tremendous opportunity for travel sellers.”

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