TravelAge West WAVE Awards


June 16, 2016
 The Ritz-Carlton 
4375 Admiralty Way
Marina Del Rey, California 90292


 For ticket information, contact Lisa Frobisher at lfrobisher@travelagewest.com

See more photos from WAVE 2015 on our Facebook page. 

WAVE Awards Editors Picks

Every year, the editorial team at TravelAge West, headed by Editor-in-Chief Ken Shapiro, reviews hundreds of travel suppliers and products. Review methods include product analysis, on-site visits, a travel agent survey and online research. After careful consideration, a list of “Editor’s Pick” nominees, in a variety of categories are confirmed.

==> Click here to see a list of the 2015 Editor’s Picks

WAVE Awards Voting

Nominees are then placed on an official WAVE ballot, which is printed in the April issues of TravelAge West, posted online and promoted in email communications to travel agents throughout the Western United States. 

Voting is open throughout the month of April



The Editors Picks and WAVE Award winners are celebrated at a star-studded gala held every June in Los Angeles. The black tie gala brings together honorees and travel agents, and recognizes the outstanding qualities and services of the industry’s leading travel suppliers.

Excellence in Leadership

TravelAge West’s Excellence in Leadership Award celebrates a long-standing icon of the travel industry, and recognizes their lifelong commitment to the betterment of the industry.

Honoring Jack Richards

For 2015, TravelAge West is thrilled to honor Jack Richards, who serves as president and CEO of Pleasant Holidays, one of the largest privately-owned travel companies in the U.S. and a subsidiary of The Automobile Club of Southern California.

“Jack’s strategic vision is always focused on growing business for Pleasant Holidays by growing business opportunities for our travel agent partners,” said Amy Terada, vice president of marketing for Pleasant Holidays. “Under his tactical direction, Pleasant Holidays has expanded its portfolio to offer the current must-experience destinations and cruise itineraries, and he has personally worked with industry partners to offer exclusive packages that drive business. Jack’s leadership has been the driving force resulting in Pleasant Holidays’ evolution to become much more than just Hawaii.”  

Since joining Pleasant Holidays in 2007, Richards has pursued a destination and cruise product expansion strategy, launching travel packages to the Caribbean, Europe, Central America and the U.S. and Canada, as well as European and American river cruise packages.

Every year, TravelAge West also honors leading travel agents in the Western United States with its Trendsetter Awards. The travel agents honored all display an innovative, entrepreneurial spirit that enables them to adapt to new business landscapes — an essential skill in the ever-changing travel industry.

Marketing Center

TravelAge West congratulates all its Editors Picks nominees and provides a variety of tools to help them promote their nomination. 

Sample press releases and official WAVE Award logos are available to all nominees. Download your materials in our WAVE marketing center now.