China Spotlights Culture

The China National Tourist Office (CNTO) reported that it is on track for another robust year of arrivals from the U.S.

The China National Tourist Office (CNTO) reported that it is on track for another robust year of arrivals from the U.S. As the top source of arrivals from long-haul markets, U.S. travelers continue to embrace China’s ancient cultural heritage, traditions and modern metropolises, making it one of the most popular destinations in Asia.

In 2010, more than 2 million Americans visited Mainland China, an increase of 17.8 percent from the previous year. With 2011 designated the “China Cultural Tour” year, the country’s authentic living culture once again takes the spotlight.

“With more than 40 World Heritage sites, China is unrivalled in its breadth and the depth of experiences that are available to visitors in our country,” said Dawei Wu, CNTO’s deputy director for the U.S. western region. “Not only do we have the most magnificent cultural heritage sites, China truly embodies the old and the new. Shanghai’s modern sophistication and shimmering skyscrapers are also home to the world’s top names in haute couture.”

“The new nonstop airlifts this year from Los Angeles to Beijing and Shanghai by Air China, American Airlines and United will contribute greatly to our growth in 2011,” Wu added.

Wu also noted that emphasizing the country’s culture strengthens China’s appeal to Americans who seek authenticity in their journeys and who are not willing to sacrifice modern amenities.

In Los Angeles, the CNTO is promoting the China Cultural Tour year through bus wraps depicting the Great Wall. It is also partnering with the country’s exclusive national carrier, Air China, for a three-month, high-profile campaign with KJAZZ and the Hollywood and Highland shopping area. (www.cntovideo.org)

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