Crystal Reports 38 Percent Booking Increase

At the end of February, Crystal Cruises reported a 38 percent increase in advance bookings and an increase of $93 million in revenue over the same time last year By: Marilyn Green

At the end of February, Crystal Cruises reported a 38 percent increase in advance bookings and an increase of $93 million in revenue over the same time last year. The line kicked off 2013 with Book Now Fares, direct mail increases, strong travel agent promotional support worldwide and robust onboard bookings.

Crystal Symphony and Crystal Serenity went all-inclusive in 2012 and maintained a strong commitment to quality inclusions and attentive service. Last year also brought product, design and shore-side enhancements, the introduction of a new brand campaign, a new series of short Getaways and the launch of advance cruise itineraries earlier than ever. Crystal’s Book Now fares for the period of March 1 to April 30 includes raised prices in some areas. www.crystalcruises.com

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