Value Still Number One with Consumers – TravelAge West

Member Login

Username
Password
Remember me on this computer
Forgot your username or password?

Not a Member?

Sign up today to enjoy these great benefits:
  • Comment on articles
  • Build customized client postcards
  • Build customized client brochures
  • Post photo tours/videos

Posted on: March 18, 2011

Value Still Number One with Consumers

Responses from more than 500 U.S. travelers indicate that consumers take their vacations seriously and engage in extensive research


Smart Destinations, a provider of multi-attraction city passes, released the results of a recent consumer survey, which explored the depth and breadth of travelers’ research processes and purchase preferences and habits.

The survey, which included responses from more than 500 U.S. travelers, indicated that consumers take their vacations seriously and that travelers engage in extensive research and use numerous information sources with friend recommendations the top-rated source.

The survey also revealed that travelers are proactively looking for value and their definition of value is expanding. Travelers’ value mindset now extends beyond hotels and airfare to include attractions, as well as time savings and added convenience. Travelers also indicated that promotions and sales — specifically those offering a 25 percent discount or greater — are key purchasing triggers.

Smart Destinations
www.smartdestinations.com


This page is protected by Copyright laws. Do Not Copy. Purchase Reprint
blog comments powered by Disqus
Latest Top News:
Caribbean
Fams
Hotel Developments
Travel Industry Views Viewpoints