Joining Forces

For the second straight year, the Australian Tourist Commission and Tourism New Zealand have embarked on a joint promotional campaign centered around a series of two-week packages, with this year’s offerings priced from $1,799 per person, double.

By: David Peterkofsky

For the second straight year, the Australian Tourist Commission and Tourism New Zealand have embarked on a joint promotional campaign centered around a series of two-week packages, with this year’s offerings priced from $1,799 per person, double.

The two tourism entities and their co-op partner, Air New Zealand, set up a Web site at www.visitsouthpacific. com with details of the featured itineraries. The campaign, the largest joint promotion ever for the two countries, comprises print and television advertising.

Teaming up might be a good idea for the bigger country. Through July, U.S. arrivals hampered by decreased air lift from Qantas and Air New Zealand are down 15% for the year, according to the ATC (though Qantas and Air New Zealand plan to increase U.S.-Australia service over the next few months). Tourism New Zealand, on the other hand, saw a 0.8% rise in year-to-date arrivals from the United States during the same period.

Michael Londregan, ATC vice president for the Americas, hailed the $1.2 million joint promotion as mutually beneficial.

“Australia and New Zealand are distinct but complementary destinations,” he said. “We’ve designed the packages to showcase both their remarkable natural contrasts and their shared antipodean lifestyle.”

Gregg Anderson, Tourism New Zealand’s regional director for the United States and Canada, added that the region’s high profile in pop culture has sparked interest: “Events such as the America’s Cup in 2000 and 2003, the 2000 Sydney Olympics, the millennium and now ‘Lord of the Rings’ and the ‘Aussie Posse’ taking on Hollywood has whetted travelers’ appetites to see the people and places behind these scene-stealing global events.”

The three air-inclusive packages offering six nights in each country include the following choices:

" The 12-night Australia and New Zealand Sampler package features three nights each in Sydney and Melbourne or Brisbane, plus six nights touring New Zealand’s North Island by rental car and a pass for accommodations.

" The 12-night Best of Australia and New Zealand, priced from $1,999 per person, features visits to the Great Barrier Reef and Sydney, and Auckland and Queenstown in New Zealand.

" The 12-night Reef, City and Self Drive tour, priced from $1,999, includes stays at the Great Barrier Reef and Sydney, plus six days of self-drive touring of Australia’s North Island out of Auckland.

Nine wholesalers are fulfilling the package reservations: Adventure Bound Vacations, ATS Tours, Aus-Vacations, Down Under Answers, Goway Travel, Inta-Aussie, Newmans South Pacific Vacations, Pleasant Holidays and Swain Australia Tours.

Trips include roundtrip air from LAX on Air New Zealand and are valid for travel through Dec. 12, 2003.

Call 800-324-5835.

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