TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly Caribbean Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Mark Rogers // (c) 2012 Mark Rogers
Mark RogersContributing Writer

Share

  1. Home
  2. Travel
  3. Caribbean

Fave Five: Off-the-Beaten-Path Jamaica

Nov 16, 2009

I’m a big fan of Jamaica, having traveled there often. One of my most memorable trips was an eight-day drive around the whole island, including the less-visited interior. This deepened my love of the island’s vibrant culture and proud people. Jamaica has a well-oiled tourism machine and on subsequent trips I experienced many of the mainstream delights and enjoyed them totally. But I also realized that, if I wanted to have a unique Jamaican experience, I’d have to color outside the lines. Here are some of my favorite off-the-beaten-path sights, hotels and activities to get you started dreaming your own travels in the birthplace of reggae.

Port Antonio
Back in the 1940s Port Antonio became a favorite port-of-call for the international yachting crowd. Celebrities such as Errol Flynn would regularly drop anchor to enjoy Port Antonio’s unspoiled charm on the northeastern coast of the island. Even up until the 1960s Port Antonio’s hotels were welcoming such celebrities as Richard Burton and Elizabeth Taylor.

When Montego Bay, Negril and Ocho Rios bloomed as vacation hotspots, Port Antonio languished, since it didn’t have an international airport of its own and until recently the North Coast Highway to PA was potholed and torturous (although the highway is now much improved). This caught-in-time aspect is one of Port Antonio’s modern day charms. There are no chain hotels or organized distractions. Instead you’ll find a slow pace, plenty of locals happy to welcome visitors, some of the best jerk pits in Jamaica and hotels with a capital “C” for character. Visit soon – Port Antonio is one of those magical untouched places in the world that will change forever once it becomes more accessible.
www.visitjamaica.com/where-to-visit/port-antonio.aspx

Jakes is a beachfront boutique hotel on Jamaica’s Southern Coast // © 2009

Jakes is a beachfront boutique hotel on Jamaica’s Southern Coast // © 2009

Jake’s
Even though I’ve never stayed overnight at Jake’s, a beachfront boutique hotel on Jamaica’s Southern Coast, it’s still one of my favorite places on the island. Jake's is run by the Henzell family; the creators of the cult classic film The Harder They Come, starring Jimmy Cliff. Twice I’ve had lunch at the property’s al fresco restaurant and toured the grounds and both times; when it was time to leave I had to tear myself away. Jake’s has 31 colorful, thatch-roofed cottages and 29 rooms. The buildings have comfortable lounging decks and oceanfront views that create a cloistered laidback vibe. Highlights at the resort include a mosaic tiled sea-water swimming pool and paved pathways between rooms and to and from the beach. Jake’s has the perfect atmosphere for a writer, which is probably why Jake’s hosts the annual Calabash International Literary Festival, which draws Jamaican and international writers for readings, discussions and musical performances.
www.islandoutpost.com/jakes/

Bob Marley House and Museum
It may seem a little strange to single out a Kingston attraction as being off-the-beaten-path, but the truth is that relatively few tourists venture to Jamaica’s capital. If for some reason or other you find yourself in Kingston, try to find the time to visit the Bob Marley House and Museum on Hope Road.

This was both Marley’s home until his death in 1981 and the recording studio of Tuff Gong, where many of Marley’s greatest songs were recorded. Inside you’ll find plenty of exhibits and artifacts, including an informative video. But for me the highlights of the visit were standing in the yard where Marley would play soccer with his friends and many children, or touring the house and coming upon a kitchen counter and seeing the coffee mug Marley would use each morning.

Experiences like these made me feel as though I was sharing an intimate moment with one of the world’s most iconic figures.
www.bobmarley-foundation.com

Sign Up for Our Monthly Caribbean Newsletter

I accept the T&C and Privacy Policy.

Scotchies
Blink and you’ll miss Scotchies. This is an authentic jerk restaurant only a mile or so from the Montego Bay airport on the main highway. If you’re heading east from the airport toward your resort you’re probably going to pass Scotchies. If you’re in the mood for a smoky side of the road real jerk experience, standing elbow to elbow with hungry Jamaicans while cooks sling the jerk under zinc-roofed sheds, then this is the place for you. You can choose from jerk pork, chicken or fish slathered with spices and slow-cooked over a pimento wood fire. Don’t forget to try the roasted breadfruit – it’s the yin to jerk’s yang. Ask your driver to make an unscheduled stop at Scotchies – he’ll know where it is. I’m pretty sure you won’t regret it.
www.youtube.com/watch?v=KrFFDub93eU

Cycling Blue Mountain
An excursion into Jamaica’s interior to the Blue Mountains is sure to add some variety to a Jamaica beach holiday. You’ll leave behind the bright sunshine and glittering sea to ascend into misty cool environs. One of the most enjoyable ways to experience the mountains is to book a downhill cycling excursion. Generally the tours meet in the morning to depart from Ocho Rios. After being outfitted with a bike and helmet, it’s a deep-green downhill ride of nine to 18 miles depending on the tour. Be prepared to use your brakes a lot more than your pedals. Many operators – including Blue Mountain Bicycle Tours Ltd. – schedule a lunch break at a waterfall with time for a dip, so pack a swimsuit.
www.bmtoursja.com

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

Clients visiting this destination can enjoy cultural venues, green spaces, tasty food and surfing.

A Travel Guide to Rotterdam, the Netherlands

Rotterdam is a mainstay of the legendary cruise brand.

Holland America Line Expands to Year-Round Europe Cruising

Resting inside the catacombs at the Basilica of St. Patrick’s is a who’s who of prominent New Yorkers.

Review: Catacombs by Candlelight, a Unique New York City Tour

MSC Cruises is among the lines with sailings that have been affected by the conflict.

Tracking Middle Eastern Cruise Interruptions Amid the Current Conflict

Puerto Vallarta has expanded their options for the LGBTQ+ community.

Puerto Vallarta’s Evolution as an LGBTQ+ Vacation Destination

InterContinental Halong Bay Resort offers front-row views of the UNESCO World Heritage Site.

Review: InterContinental Halong Bay Resort

See How Europe Express' Elevated Journeys Delivers the European Trips Your Clients Will Never Stop Talking About

See How Europe Express' Elevated Journeys Delivers the European Trips Your Clients Will Never Stop Talking About

Hawaiʻi Loves Travel Advisors

Hawaiʻi Loves Travel Advisors

Webinar | Watch Now

The event featured 14-minute meetings between suppliers and advisors.

VisitBritain Connects Advisors and Suppliers in Los Angeles

More Stories Like This

Four Seasons Resort and Residences Puerto Rico opened in November 2025.

Review: Four Seasons Resort and Residences Puerto Rico

Read The Story
Clients visiting Nevis can tour Alexander Hamilton’s birthplace.

Ahead of America’s 250th, Clients Can Explore Hamilton’s Caribbean Roots in Nevis

Read The Story
The Caribbean Travel Marketplace took place May 12-15.

At Caribbean Travel Marketplace, the Region Moves From Recovery to Strategic Growth

Read The Story
Hadco Experiences was founded in 1992.

Review: Hadco Experiences in Trinidad and Tobago

Read The Story
Hurricane season highlights the importance of smart planning and awareness as weather becomes a top concern for Caribbean vacationers.

Here's How Travel Advisors Navigate Hurricane Season in the Caribbean

Read The Story
South Bank Turks and Caicos is centered around the island's tranquil lagoon.

Review: South Bank in Turks and Caicos

Read The Story
In Aruba, Queen Beatrix International Airport introduced updated screening procedures.

How to Prepare Clients for a Hassle-Free Entry and Exit Experience in the Caribbean

Read The Story
Villa Saba is perfect for upscale travelers looking for privacy and space.

New and Notable Luxury Accommodations in the Caribbean

Read The Story
The program will showcase all that Turks and Caicos has to offer.

Experience Turks and Caicos Debuts New Travel Advisor Education Program

Read The Story
Among the three U.S. Virgin Islands, St. Thomas continues to be the leading destination within the territory.

U.S. Virgin Islands Breaks Records With First Quarter 2026 Arrivals

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here