Getting to Know Los Cabos Again
Los Cabos has been a legendary vacation destination for years, and yet there’s always something new to discover. During a recent educational trip, 18 top-selling advisors landed in this vacation paradise to explore what’s new and what’s trending—including new and refurbished hotels, new experiences and new protocols that are fueling the destination’s recovery. The Los Cabos Tourism Board worked with American Airlines, Pleasant Holidays and Journese, and Playa Hotels & Resorts to create an agenda designed to bring advisors up to speed about what it’s like to vacation in Los Cabos today.
The trip, which ran October 26-30, hosted advisors from around the United States for four action-packed days that included news briefings, hotel site inspections and a variety of “only in Los Cabos” experiences, as well as extensive new hygiene protocols that protect visitors and locals alike.
Here’s a look at what travel advisors learned about Los Cabos on this trip—and what you need to know to sell Los Cabos effectively to your own clients for a truly memorable vacation experience.
The New Normal of Los Cabos
The Los Cabos fam trip was all about education and allowing participants to experience the “new normal” of travel to Los Cabos firsthand, so they can better sell the destination to their clients. Every activity on the agenda was an opportunity to learn—starting with American Airlines flights to Los Cabos. Participants experienced the latest hygiene protocols during their flights and upon arrival at Los Cabos International Airport, where temperature checks and a health questionnaire are among the practices designed to keep travelers and the local community safe.
After settling in at the recently reopened Hyatt Ziva Los Cabos, a family-friendly, all-inclusive resort in San Jose del Cabo, participants gathered for a fabulous welcome dinner on the first night, set beside the dramatically lit swimming pool.
The following morning started early with an orientation breakfast that featured presentations by representatives from Pleasant Holidays, Journese, the Los Cabos Tourism Board, American Airlines, Hyatt Ziva Los Cabos and Terramar, a local DMC. The day also included multiple site inspections, with visits to Grand Velas Los Cabos and Garza Blanca Resort & Spa Los Cabos, followed by a tasty lunch and site inspection at Le Blanc Spa Resort Los Cabos.
The third day also gave travel advisors the opportunity to explore other resorts. Advisors kicked off the morning with a site inspection and sumptuous breakfast at Zadún, a Ritz-Carlton Reserve, one of the city’s newest luxury hotels, explored Secrets Puerto Los Cabos Golf & Spa Resort, and wrapped up the day with yet another culinary extravaganza: a festive dinner at the Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa Resort, accompanied by a site inspection.
In addition to learning about some of the many accommodations options throughout the region, the travel advisors got to experience a handful of the attractions that make the destination so unique.
A highlight of any Los Cabos trip is a view of the famed arch, and a sunset sail from Marina Cabo San Lucas gave everyone the chance to get up close to see the iconic rock formation that marks the point where the Pacific Ocean meets the Sea of Cortez.
Several meals featured the farm-to-table dining for which the region has become known, and advisors were able to get hands on one afternoon, when the group split into two and headed to a pair of decidedly unique lunch venues: Flora Farms and Los Tamarindos, two upscale “farm-to-table” restaurants that treated advisors to farm tours and cooking classes. “I loved going to Flora Farms,” said Heidi Nanigian, an advisor at CTA Travel in Cerritos, California. “I’d never been, but I’d heard a lot about it. I feel I can definitely sell that as an amazing excursion, something very different for clients who’ve already been here.”
The last day was less structured, offering advisors an opportunity to head out on their own and discover more of the sun-soaked destination, from exploring shops and galleries to enjoying first-class resort amenities. The group reunited one final time for a spectacular outdoor dinner at Sunset Monalisa, an elegant cliffside restaurant that offers some of the best views of the sunset and Cabo’s legendary arch. It was a fitting end to a productive and enjoyable visit.
The experiences also provided great visuals to engage clients through social media, according to Christopher Lee, an advisor at I’m on a Boat! Cruises and Travel, an affiliate of MTravel in Irvine, California. “Coming on a fam like this and doing things like dinner at Sunset Monalisa and the sunset cruise helps me sell more, because social media is a big thing for my business,” he explains. “Seeing the experience happening makes clients want to come and experience it themselves.”
Travel Advisor Takeaways
Lead to More Sales
When it comes to selling a destination, there’s nothing like being there in person to gain a better understanding of its biggest selling points. Visiting a vacation hotspot like Los Cabos is even more helpful in times like these, according to several fam trip participants.
Nanigian, for example, has visited Los Cabos three times during the pandemic, and said she’s seen a boost in business after every visit. “After my first trip here during the pandemic in July, I sold about 20 trips,” she said.
Kristy Mosolino, owner of Wishes Travel in Birmingham Alabama, has also seen direct benefits from participating in Los Cabos fam trips. “We’ve been able to post pictures and photos to our social media platforms and see what speaks to different people,” she said, adding that while she was still in Los Cabos, clients were already responding to her posts with requests for price quotes.
Social media, in fact, played a major role in how several advisors are maximizing the value of the Los Cabos fam trip. “I’ve been going live, I’ve been sharing stories, videos, pictures, and it’s helping out a ton,” said Heather Gragg, an advisor at Direct Travel in Houston, Texas. “People are responding positively, people are asking, ‘When can I plan a trip?’ It’s been great.”
For group members who hadn’t visited Los Cabos before, the educational fam trip was also an opportunity to ramp up their first-hand knowledge about one of Mexico’s top vacation destinations. “This is my first time in Cabo,” said Amber Hardy, an advisor at Melanie Ingle Luxury Travel Agency, a Cruise Planners agency in Fountain Valley, California. “I’ve learned a lot—so now I know exactly where everything is and I can explain things to people much better than I could before.”
Jenna Brashear, an Owensboro, Kentucky-based advisor at CruisingCo of Sumner, Washington, agreed about the value of in-person experience, especially for first timers. “This is my first time in Mexico,” she said. “I’ve had so many people—colleagues and clients—talk about the hospitality in Mexico, and I’m just amazed how you get all of this warmth and you get to know people, but in a safe way.”
Overall, the travel advisors on the trip will have lots to talk about with their clients. “It’s been amazing,” said Gragg. “I haven’t traveled since all this started, and from the moment I stepped on American with all their safety protocols, until we came to the Hyatt Ziva and all the other resorts we’ve seen, it’s been awesome. Mexico is really doing it right, keeping people safe.”