Rocky Mountaineer: All Aboard Spectacular
More than just a train journey, Rocky Mountaineer is also a perfect match for the cruisers on your client list.
TRULY MOVING TRAIN JOURNEYS
From the moment Rocky Mountaineer guests enter the station, they know this is going to be special: From the luxe leather seats they’ll sink into and the scenery framed by all-dome windows to the gourmet meals enjoyed with a glass of wine (or two), memories are made on these rails.
But if you think that this experience is just for the train buffs in your sales database, think again. Rocky Mountaineer has conducted extensive market research that shows that their typical guest shares many traits with the cruise enthusiasts on your client list.
Just like cruisers, Rocky Mountaineer guests tend to be married, affluent, looking for a longer vacation and seamless travel experience, and interested in luxury and fine dining. “If you have clients that favor cruises for their vacations, a Rocky Mountaineer train journey is a great way to offer them something a little different that you know still checks all of their boxes,” says Jonathan Hope, Managing Director, Sales – North America.
Illustrating the compatibility of the train journey with cruising, the company’s research shows that 60 percent of Rocky Mountaineer guests have taken a cruise in the past five years, and 70 percent of river cruisers say that they are interested in taking a Rocky Mountaineer journey in the future—of these, 80 percent plan to do so in the next two years!
“What’s more, 94 percent of our guests rate the Rocky Mountaineer experience as either excellent or very good, and recommend their journey to 15 more people—that’s a great opportunity for referral business,” says Hope.
TRAIN + CRUISE = WHY CHOOSE!
If you have clients excited about an Alaskan cruise, why not suggest combining it with a Rocky Mountaineer train journey? “In fact, selling a Rocky Mountaineer experience in conjunction with an Alaskan cruise is a great way to grow your business,” says Hope. Rail departures seamlessly connect with sailings from both Vancouver and Seattle.