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Industry veteran Howie Perlin was appointed to director of sales and business development Western region for Key Tours International. The company concentrates on offering a flexible program for agents to build specialized vacations for their clients.
Koray Edemen, president of the European and Mediterranean wholesaler, noted that Key Tours’ goal is to provide higher personal service to its travel agent partners as well as a stronger presence at trade shows, in-house seminars and sales development calls. Edemen has added more FIT sales representatives to handle the demand of the company’s tailor-made offerings in addition to increasing the sales development staff.
Perlin brings more than 37 years of travel industry experience to Key Tours and plans to focus on delivering high-quality sales support to his region, based in Oakland, Calif.