After more than 20 years in the marketing industry, Lori Keller has joined Martin Resorts as vice president of sales and marketing. Keller will be responsible for all aspects of marketing, sales and revenue management for the company’s five boutique hotels: Pismo Lighthouse Suites, Shore Cliff Lodge and Shelter Cove Lodge in Pismo Beach, as well as Avila Lighthouse Suites in Avila Beach and Paso Robles Inn in Paso Robles.
Prior to joining Martin Resorts, Keller acted as corporate director of marketing for Larkspur Hospitality in San Francisco and vice president of marketing and sales for Pacifica Hotel Company, an independent hotel operator for boutique California coastal hotels.
