Changing Consumer Values

Travelers want to feel like a local // © 2014 Stanislav Komogorov/Shutterstock.com

Trips that include voluntourism are popular // © 2014 Pikoso.kz

Travelers enjoy learning about other cultures// © 2014 Aleksandar Todorovic

Some travelers prefer like-minded suppliers // © 2014 XiXinXing

Consumers want their tourism dollars to benefit local communities. // © 2014 Sandra van der Steen