Instagram for Travel Agents

Travel agents can use Instagram, an increasingly popular app for sharing photos and videos, to their businesses’ advantage. // © 2015 Thinkstock

During personal travel or a fam trip, post Instagrams of local gems — like how TravelAge West Assistant Editor Chelsee Lowe did in Ojai. // © 2015 Chelsee Lowe

Executive Editor Mindy Poder labeled the location of her photo, Tomb of Itimad-ud-Daulah, which enables Instagram users to view other photos from the same place. // © 2015 Mindy Poder

When Associate Editor Valerie Chen shared an Instagram of her accommodations, she tagged the resort’s Instagram handle in her caption. // © 2015 Valerie Chen

Chen posted another image while on the same trip, adding #matlali and #travelagewest as hashtags for other Instagram users to follow along and see related photos. // © 2015 Valerie Chen

In her Instagram’s caption, Poder gave helpful insight into Belmond El Encanto, explaining who would be interested in staying at the pictured resort. // © 2015 Mindy Poder

On her personal account, Poder also shared a sneak peek into a luxurious bathroom at Belmond. // © 2015 Mindy Poder

Capture selling points of a destination, such as local food and culture, as demonstrated by Contributing Editor at Large Skye Mayring. // © 2015 Skye Mayring

Starting a relevant series with an accompanying hashtag is also a good strategy for Instagram engagement, such as TravelAge West’s #TravelWisdomMonday. // © 2015 Valerie Chen