Northstar Travel Group has announced a new luxury-focused addition to its Global Travel Marketplace (GTM) series.
GTM Luxury will debut at the JW Marriott Desert Ridge in Phoenix/Scottsdale, Arizona, from July 28-30, 2025.
The event will follow GTM's established format of one-on-one meetings, boardroom sessions, and networking opportunities, focusing specifically on connecting luxury travel buyers with high-end suppliers.
"GTM Luxury will set a new standard for luxury travel events," says Alicia Evanko-Lewis, Executive Vice President of Global Events, Northstar Travel Group. "By combining the proven formula of GTM with the unique needs of the luxury travel market, this event will enable suppliers and buyers to come together, build lasting relationships, and drive significant growth in the luxury travel space for all parties involved."
By combining the proven formula of GTM with the unique needs of the luxury travel market, this event will enable suppliers and buyers to come together, build lasting relationships, and drive significant growth in the luxury travel space for all parties involved.
Travel advisors must meet specific criteria to attend, including having an existing high-net-worth client base, minimum two years of luxury travel sales experience, and demonstrated ability to sell travel packages valued at $800-1,000 per person, per day.
“At Northstar, we saw the need for an event that would bring together the key players in the luxury sector, using a proven event format perfected over more than a dozen years at our GTM buyer-seller events," said Mary Pat Sullivan, executive vice president of marketing and partnerships. “The launch of GTM Luxury is a direct response to the increasing rise of the travel advisor in today's consumer travel marketplace. We want to be sure we are always at the forefront of championing travel and supporting the most crucial industry connections and relationships.”
We want to be sure we are always at the forefront of championing travel and supporting the most crucial industry connections and relationships.
Participating suppliers will include luxury hotels and resorts, private jet and yacht charter services, tour operators, destination management companies, tourism boards, adventure providers, cruise lines, and expedition operators.
Applications for travel advisors will open in early 2025. The event joins GTM West, scheduled for June 17-19, 2025, in Palm Springs, California, and GTM's flagship event, taking place July 10-12, 2025, in Fort Lauderdale.
Editor's Note: This article was generated by AI and based on a press release distributed by Northstar Travel Group. It was reviewed by a TravelAge West editor.
