The Los Cabos Tourism Board recently hosted its 19th VIP Summit, a leading tourism forum that brings buyers, strategic partners, suppliers and media to the destination for business meetings, fam trips and more.
For the 2025 edition, 92 companies from 20 countries and some 350 attendees participated, underscoring the event’s growing international reach. In addition to fostering global connections, the VIP Summit aims to position Los Cabos as a tourism hot spot.
“Strengthening connections between companies and positioning Los Cabos as a strategic hub for global tourism has been the primary goal of the VIP Summit from the very beginning," said Rodrigo Esponda, managing director of the Los Cabos Tourism Board. "This year, we have achieved a record level of international participation, increasing the number of markets represented by 30% compared to last year’s edition. This growth reflects the expanding diversification and the strength of Los Cabos’ tourism promotion efforts, solidifying the destination as a highly competitive and attractive player in the international tourism market.”
