Last month, Tourism Ireland hosted its first-ever U.S. Luxury Summit, bringing together American travel planners and 14 Irish tourism companies in Southern California.
Visiting Beverly Hills, Santa Barbara, Newport Beach and San Diego over the course of four days, the sales summit was designed to keep Ireland top of mind for luxury travel.
“Our inaugural U.S. Luxury Summit in Southern California [was] an excellent platform for Tourism Ireland and our partners to highlight the superb luxury tourism offering available around the island of Ireland — from our boutique hotels, castles and luxury resorts to our rich culture and heritage … world-class golf and wonderful culinary scene,” said Alison Metcalfe, head of North America for Tourism Ireland.
“The luxury sales summit offers a really good opportunity to increase awareness of Ireland among the influential luxury travel buyers based in this part of the United States and to secure a greater share of their valuable business for 2023 and beyond,” she added.
