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Rather than reflecting on the past 50 years of achievement in luxury travel, Four Seasons Hotels and Resorts is commemorating its golden anniversary by looking forward — and not just to the future of its own 84 properties. In fact, to celebrate the occasion, Four Seasons accommodations all around the world have launched initiatives that contribute to the company’s commitment to sustainability, community building and cancer research.
During a recent visit to the Four Seasons Hotel Seattle, located in the city’s downtown-waterfront Seattle neighborhood, conveniently positioned across the street from the Seattle Art Museum and adjacent to the Pike Place Market, I was able to participate in the company’s sustainability efforts first-hand — simply by lifting a champagne flute.
At ART, the property’s restaurant, guests can show their dual commitment to sustainability and luxurious dining by ordering a classic cocktail, the resort’s Gold 61 ($19.61) — a mixture of Hennessy VSOP, Cointreau, Douglas fir eau de vie, Douglas fir sorbet and fresh lemon, rimmed with gold sugar dust and garnished with a 10-carat gold leaf. Every time a guest orders the drink, the company will plant a tree as part of its anniversary-year goal of planting 10 million trees.
If, after their drinks, guests decide they want to get another tree planted, they need only proceed to the hotel’s spa, where facials or massages using Amala environmentally-friendly skin-care products also result in a newly planted tree.
Amala products, made of 100 percent whole-plant ingredients and zero preservatives, petrochemicals, parabens or genetically modified agents, are used in treatments such as the Pure Oxygen Infusion facial ($220). The product is also used in Four Seasons resorts in Chicago and Palm Beach.
In addition, guests at nearly all Four Seasons Hotels and Resorts will be able to help the company fulfill its commitment to building community and preserving the environment through a diverse range of summer volunteer opportunities and special packages, unique to the resort and its local community. Interested clients can visit the individual hotel’s website or the Four Seasons’ Living Values website, which provides an expansive listing of volunteer initiatives available for booking through September.
Four Seasons Living Values Hotels and Resortswww.livingvalues.fourseasons.com