After a tough year for the travel industry, Club Med is showing its appreciation for travel advisors with a summer-long campaign full of perks and prizes.
Normally, the all-inclusive brand would host its annual Great Advisor Appreciation Month to thank its travel advisor partners for all their hard work, but this year, that celebration has been transformed into the Great Advisor Appreciation Summer.
Taking place now through Aug. 31, the Great Advisor Appreciation Summer festivities officially kicked off with the launch of Club Med’s new travel advisor booking engine. This new tool features a modernized digital interface and affords advisors more flexibility for growing their business by offering capabilities such as easy online booking for clients.
“Travel advisors have been essential to our business and our most valued partners for more than 70 years,” said Amelie Brouhard, vice president of marketing omnichannel North America and USA sales for Club Med, in a press release. “As the travel industry navigates its incredibly swift rebound, and as our resorts continue to welcome travelers with increasing momentum, we want to offer our travel advisors ample tools and perks to ensure they feel equipped for success and can also better support their clients.”
Along with the new tools, the Great Advisor Appreciation Summer also comes with a new month-long rewards program: Booking Engine Bingo. Launched on July 15, this program works just like the beloved game, but instead of waiting for a lucky number to be called, travel advisors are encouraged to complete certain tasks through Club Med’s new booking engine.
To participate, advisors can log into the Club Med Travel Advisors portal or visit the Club Med Great Advisors Facebook Group to access a digital bingo board with assigned tasks noted in each square. Tasks range from securing a booking at a specific Club Med resort to visiting the portal at least five times. To get bingo, advisors will need to complete a horizontal/vertical/diagonal row, or all four corners. The first 20 advisors that complete the game will win an exclusive Club Med prize pack, complete with a custom engraved French Champagne kit and two matching flutes.
Sometime later this summer, Club Med will also debut a new educational platform, updating advisors on all the latest details of its properties around the world. Upon completion of the program, advisors will receive certification as a Club Med Travel Advisor Specialist.
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