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Leyla Sepic
Leyla SapicAssociate Editor

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Alex Pinelo Joins Azamara Cruises to Strengthen Travel Advisor Focus and Lead North America Sales

Aug 03, 2026
Azamara Cruises  Travel Agents  Travel News  USA  
Alex Pinelo Joins Azamara Cruises to Strengthen Travel Advisor Focus and Lead North America Sales
Alex Pinelo, chief sales officer at Azamara Cruises
Credit: 2026 Azamara Cruises

Azamara Cruises has appointed Alex Pinelo as chief sales officer, where he will lead the company’s sales organization across North America, overseeing strategy, trade partnerships and commercial growth throughout the region.

The appointment comes as Azamara continues to invest in the travel advisor community and expand its presence across the North American market.

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Pinelo joins the Azamara team with more than 40 years of cruise industry experience. Most recently, he served as chief sales officer at AmaWaterways, where he led the company’s global sales strategy, strengthened travel partner engagement and drove commercial growth. He also previously served as vice president of key accounts at Norwegian Cruise Line and was a member of the opening team for Disney Cruise Line, helping launch the brand in South Florida and Puerto Rico.

“Alex is an exceptional addition to our executive leadership team and exactly the kind of leader we need as we continue to grow our presence in North America,” said Dondra Ritzenthaler, CEO of Azamara Cruises. “Travel advisors are at the heart of Azamara’s business, and we remain deeply committed to investing in the relationships, tools and support that help them succeed.”

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