ALG Vacations has unveiled a refreshed brand architecture and visual identity across its portfolio of vacation brands.
The announcement coincides with significant anniversaries for several of ALGV's brands, including Apple Vacations (55 years), Travel Impressions and Funjet Vacations (both 50 years).
"As a company rooted in excellence, we are always looking for ways to improve, ensuring that our brands not only remain strong but also make it easier for travel advisors to do what they do best," said Jacki Marks, global head of trade brands for ALGV.
The brand refresh aims to clarify the distinction between ALGV as the parent company and its individual vacation brands. According to ALGV, each brand represents a vacation product designed for different traveler needs, while ALGV provides the service, support and expertise behind them all.
"Our team took inspiration from all corners of design—far beyond travel—to create a fresh, yet timeless look that reflects and emotion behind each brand," said Anna Maria Addesso, ALGV's vice president of marketing.
Key changes include a modernized version of Apple Vacations' apple logo, a new luxury-focused color palette for Travel Impressions and an expanded focus for Blue Sky Tours, which will now include destinations beyond Hawaii and the South Pacific.
The updated logos are being rolled out immediately across key platforms, with additional updates (including changes to ALGV360° and more details about Blue Sky Tours) scheduled for announcement this fall. A new video overview of the family of brands is now on YouTube.
Editor’s Note: This article was generated by AI, based on a press release distributed by ALG Vacations. It was fact-checked and reviewed by a TravelAge West editor.
