The American Society of Travel Advisors (ASTA) has launched "ASTA Corporate,", a new division focused on serving corporate travel agencies and travel management companies.
The initiative, announced yesterday, expands upon ASTA's existing Corporate Advisory Council (CAC) by adding dedicated staff, research activities and exclusive events to better serve the needs of these members.
Mark Meader has been appointed Executive Vice President of ASTA Corporate. Meader's background includes positions on Airlines Reporting Corporation's JAB-ARA advisory board and the World Travel Agents Association Alliance (WTAAA) board and executive committee.
"Mark's vision and expertise will ensure that ASTA Corporate delivers exceptional value to its members," said Zane Kerby, president and CEO of ASTA. "Over the coming months, he will have the full resources of ASTA at his disposal and will be assembling a specialized team to drive forward the goals of ASTA Corporate."
ASTA Corporate is more than just an initiative, it is a movement to redefine the role of corporate travel agencies in this ever-changing travel industry and to amplify their voice on a global scale.
The new division has announced three initial projects: Research studies examining managed travel program value, a partnership with Temoji Consulting to address industry challenges including AI and air distribution and an inaugural event scheduled for Oct. 9, 2025, at Washington D.C.'s Hay-Adams Hotel. The event, sponsored by the CAC, will facilitate meetings between corporate travel professionals and government officials.
Regarding the timing of the initiative, Meader noted that "the corporate travel environment is facing unprecedented challenges, from the rapid adoption of emerging technologies to shifting client expectations and evolving industry dynamics."
The existing Corporate Advisory Council will continue its role in providing strategic guidance to the association, while the new division develops additional resources for corporate-focused members.
"ASTA Corporate is more than just an initiative," Kerby stated. "It is a movement to redefine the role of corporate travel agencies in this ever-changing travel industry and to amplify their voice on a global scale. We invite corporate travel professionals to join us in this exciting new chapter,” said Meader “and to be part of a community dedicated to continuous excellence, innovation, and impact."
Editor’s Note: This article was generated by AI, based on a press release distributed by ASTA. It has been fact-checked and reviewed by a TravelAge West editor.
