A new research report examining accessibility initiatives in tourism has been jointly released by Destinations International and City Destinations Alliance. The "Global Accessibility Report" analyzes data from 92 destinations, collected in early 2024.
Among the surveyed destinations, 65% were destination marketing organizations, with 63% located in Europe and 25% in North America.
The research comes at a time when approximately 1.85 billion people globally (16% of the population) live with disabilities. The report aims to evaluate current destination accessibility; identify gaps in service and practices that could foster more inclusive spaces; and inspire and motivate organizations to improve accessibility for both residents and visitors.
Key findings from the study include that 33% of respondents have an accessibility vision/strategy in place, and only 24% say that strategy has been implemented. Another 17% are in the process of developing a plan.
Among destinations with a strategy in development or in place, most (89%) have made website enhancements for accessibility, and 75% have accessible marketing and communications. Eighty-two percent have done staff training, 64% offer member training and 25% have earned some kind of accreditation.
"Accessibility matters not only to visitors but also to local communities, and destination organizations are starting to recognize the significance of providing inclusive facilities, products and services for everyone," said Sophia Hyder Hock, chief inclusion officer for Destinations International. "It's not just a key factor for a thriving destination – it's the ethical choice. We hope this report will help the tourism industry advance this critical effort."
The full report — including more findings and a look at what specific destinations are doing to be more accessible — is available online.
Editor’s Note: This article was generated by AI, based on a press release distributed by Destinations International. It has been fact-checked and reviewed by a TravelAge West editor.
