Host Agency Reviews (HAR) is set to commence its 9th-annual Travel Advisor Survey on April 15.
This year, the survey introduces additional questions to delve deeper into travel advisor media consumption and technology use. The survey results will be compiled into three comprehensive reports for each segment, covering aspects including income, fees, operations, new advisor trends, host and consortia relationships, demographics, technology use, media use and career satisfaction.
"Whether you’re an agency, a supplier, a tech provider or anyone else that partners with agencies, the insights from these surveys are simply invaluable when it comes to understanding the travel agency distribution channel," said Steph Lee, founder of Host Agency Reviews.
By partnering with a diverse range of travel organizations, including the Association of Black Travel Professionals, the American Society of Travel Advisors and the Adventure Travel and Tourism Association, among others, HAR aims to ensure a dynamic and representative cross-section of travel advisors participating in the survey.
“ASTA is excited to partner with Host Agency Reviews again this year to help promote HAR’s 2024 Travel Advisor Survey,” said said Mark Meader, senior vice president of industry affairs and education for ASTA. “The value of the resulting survey data from such a cross section of advisors is extremely valuable to the travel industry, and ASTA in particular, as we continue our focus on the evolution of the travel distribution channel and the advisor. We look forward to the results expected in the coming months.”
Reports on the findings are expected to be published in the fall/early winter of 2024. The survey will be open for completion from April 15 to June 2, with advisors who participate receiving a complimentary copy of the report upon completion.
Editor’s Note: This article was generated by AI, based on a press release distributed by Host Agency Reviews.
