Americans are planning more vacations and spending more money on travel in 2025, according to MMGY's latest "Portrait of American Travelers" study. Nearly 8 in 10 U.S. adults plan to take a vacation in the next year, a 7% increase from winter 2023. The average vacation budget has climbed to $5,051, with travelers expecting to take 4.1 trips per person.
Simon Moriarty, vice president of research and analytics at MMGY Travel Intelligence, noted that travel intent is reaching its highest level in almost four years, with Americans increasingly dedicating more disposable income to vacations.
The study revealed several key trends. Brand loyalty is growing, with hotel loyalty program memberships increasing 6% and airline programs expanding 8% since 2023. Social media influencers are also gaining traction, with 51% of respondents saying they are influenced by content creators compared to 41% by celebrities.
International travel interest has also peaked, reaching its highest level since 2020. Travelers are particularly attracted to off-peak vacations that offer lower costs and fewer crowds.
Editor’s Note: This article was generated by AI, based on a press release distributed by MMGY. It has been fact-checked and reviewed by a TravelAge West editor.
