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Air Tahiti Nui unveiled a substantially overhauled website late last year, the culmination of a 12-month, $450,000 effort that not only included the addition of new videos, editorial and images but also improved site navigation and enhanced functionality for mobile devices.
“One of the main objectives of this new platform is to offer customers a full responsive design experience suited to all types of screens, including personal computers, laptops, tablets and smartphones,” Nicholas Panza, vice president for the Americas at Air Tahiti Nui, told TravelAge West.
Consumers will also find the new site’s booking engine is easier to use. For example, promotional airfares and packages are now sorted by theme, making specials both more visible and accessible.
The carrier first launched its redeveloped North America site in December but has since added customized versions for Japan, New Zealand, Australia, France and French Polynesia. Air Tahiti Nui plans to release a grand total of 11 different versions of the website, including sites in Italian, Spanish and German for its secondary European markets. To follow are eventual sites in Russia, China and Brazil, which airline officials believe are emerging markets.
Panza also noted that Air Tahiti Nui has partnered with Tahiti Tourism North America on the Tahiti Tiare Program, an online training course designed to help travel agents learn more about the destination’s different islands and sharpen their Tahiti sales strategies.
“We would like to encourage all agents interested in selling Tahiti to enroll in the Tahiti Tiare Program, and our commercial team is dedicated to teaching them everything there is to know about Air Tahiti Nui,” Panza said.