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Best Western International has launched Travel Agent Advantage, a new online education and resource tool for travel agents. The new website is designed as a one-stop-shop for agents to learn about the hotel chain and its offerings for travelers, including information about more than 4,000 worldwide hotels, key initiatives and programs and interactive courses for travel agent education.
“As Best Western evolves to engage partners, such as travel agents, in new and meaningful ways, Travel Agent Advantage is a major initiative for the brand as we further engage and help educate the travel agent community,” said Dorothy Dowling, senior vice president, marketing and sales. “By providing a portal designed exclusively to meet agent needs, Travel Agent Advantage provides the resources, information and brand education that is so valuable to the success of agents worldwide.”
Best Western partnered with Northstar Travel Media, the parent company of TravelAge West, to develop the website. www.bwtravelagentadvantage.com