TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Emma Weissmann
Emma WeissmannContributing Writer

Share

  1. Home
  2. News
  3. Industry Interviews

Industry Q&A: Liz Bean Crookston of Bush & Beyond

May 22, 2018
Industry Q&A: Liz Bean Crookston of Bush & Beyond
Kenya’s Maasai Mara is one area serviced by Bush & Beyond.
Credit: 2018 Creative Commons user Simon McNorton

For Liz Bean Crookston, a celebratory 40th birthday safari through Kenya and Tanzania sparked a major life change. After returning from Africa, Bean Crookston quit her job in advertising and traveled solo for six months. Then, in 2003, she decided to form her own travel company — The Archer Group Inc. — which led to the creation of an on-the-ground operator and portfolio of private safari lodges now known as Bush & Beyond.

Collectively, the Nairobi-based Bush & Beyond team carries more than 250 years of safari experience. Additionally, all the properties in the company’s portfolio are owner-operated, with these individuals acting as the hosts, guides and managers for Bush & Beyond clients.

We sat down with Bean Crookston to learn about the company’s adventure offerings.

Can you tell us a little more about Bush & Beyond and its philosophy?
Our philosophy is simply stated as “Kenyan safari destinations as varied as the habitats they occupy and as unique as their owners.” What this means is that we have wonderful safari destinations that are in some special locations — including Lake Turkana, the Northern Frontier, Lewa Wildlife Conservancy, Laikipia, Maasai Mara and Nairobi — and all our properties are individually owned and operated.

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

What do you believe sets Bush & Beyond apart from other safari companies servicing Kenya?
Our people. We treat each of our clients as individuals, and we like to think that our clients come for the wildlife but leave with stories about the people. We are proud to have our people included in those stories.

Who is Bush & Beyond's ideal client?
I don’t think we have any one “ideal” client, as we have had clients from all countries in the world who are from the age of 8 months to 91 years. We’ve had singles, couples, families, multigenerational groups, bachelor parties and more, too.

Our clients are all interested in learning more about the place they are visiting, whether through its wildlife, culture, history or the landscape, and they are open to trying new things. We offer so much more than just game drives, and it is wonderful to watch our clients try horseback riding or do a camel trek or jump off a cliff into a waterfall — things they didn’t think were possible to do while on a safari.

What do you suggest to clients who are looking for a unique experience?
I always tell people that if they have a chance to do a bush walk, get out and do it. Whether it is a gentle walk, a vigorous hike or a multiday walking safari, it is the best way to connect with the landscape, the wildlife and the people. It is very different to be on the ground versus in a game drive vehicle. There is a quote from a famous walking guide that I like to use: “Looking at animals and the landscape from a vehicle is like seeing the movie, walking in the bush is like reading the book.” I love nothing better than a good book.

What is one tip or piece of advice that you would give someone who is visiting Kenya for the first time and looking to be active?
Make sure you visit one of the many private conservancies in Kenya, as it is within these conservancies that you will have the chance to do bush walks, horseback riding, camel trekking, mountain biking, kayaking or canoeing and various other activities, versus just traditional game drives. 

Kenya is blessed to have private conservancies throughout the country, and as almost all our national parks and reserves are not fenced, the wildlife moves on their traditional migratory paths in and out of the parks, reserves and private conservancies. You have just as abundant wildlife in the conservancies as you would in any of Kenya’s parks and reserves. 

The Details
Bush & Beyond
www.bush-and-beyond.com

Tell Us What You Think! forum

Related Content

Expert Insight: 3 of Kenya's Top Adventures

Expert Insight: 3 of Kenya's Top Adventures

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

Seventy-nine percent of advisors say their clients are more frequently choosing to travel during off-peak periods.

How Travelers Are Approaching Sustainable Travel in 2026, According to Virtuoso

ASTA says independent contractors are essential to the travel advisor profession.

ASTA Supports Department of Labor Proposal to Clarify Independent Contractor Standard

Melissa DaSilva, deputy CEO and chief sales officer of TTC Tour Brands

Industry Q&A: Melissa DaSilva, Deputy CEO and Chief Sales Officer of TTC Tour Brands

Adventurers are looking for intimate and tailored experiences.

How Growth Is Evolving for Adventure Travel

The event gathered more than 1,000 buyers and 2,900 exhibitors.

Mexico Travel Trends and Hot Topics at 2026 Tianguis Tourism

Kimkim connects advisors with local travel specialists in over 90 destinations.

Meet Kimkim, a Global Platform Connecting Advisors With Destination Specialists

The Essence of Cocina de Autor brings together luxury and authentic Mexican flavors.

Why Guests Should Visit Grand Velas Riviera Nayarit During its New Annual Food Festival

Hawaiʻi Loves Travel Advisors

Hawaiʻi Loves Travel Advisors

Webinar | Watch Now

Amphora was redesigned during Wind Star's latest renovation.

Wind Star Completes Two-Phase Overhaul as Windstar Marks Fleet's 40th Anniversary

More Stories Like This

Melissa DaSilva, deputy CEO and chief sales officer of TTC Tour Brands

Industry Q&A: Melissa DaSilva, Deputy CEO and Chief Sales Officer of TTC Tour Brands

Read The Story
Natalya Leahy is CEO of Lindblad Expeditions Holdings, Inc.

Natalya Leahy Shares What's on the Horizon for National Geographic-Lindblad Expeditions

Read The Story
Aurora’s fleet includes three purpose-built expedition ships.

As Aurora Expeditions Turns 35, David Tanguay, Head of Global Sales, Shares Its Vision for Responsible Growth

Read The Story
Robert Castro, Scenic Group’s vice president of marketing

All the Details on Scenic Group’s New Loyalty Program

Read The Story
Mike Petterson, founder of Villa Vie Residences

A Look at Residential Cruising — And How Travel Advisors Can Get in on the Action

Read The Story
Lauren Scheffer, luxury food allergy travel agent for Food Allergy Getaways

This Travel Advisor Has Built a Business Around Planning Food-Allergy-Friendly Travel

Read The Story
Siringit can help advisors plan seamless Tanzania safari trips.

What to Know About Siringit Collection’s Safari Offerings in Tanzania

Read The Story
The brand’s first ships, Trafalgar Reverie and Trafalgar Verity, will begin sailing Europe in 2027.

What to Expect From Trafalgar River Cruises, According to Damien O’Connor, Vice President, River Cruise

Read The Story
Phil Cappelli has been appointed CEO of Avoya Travel.

As Avoya's New CEO, Phil Cappelli Promises Continuity

Read The Story
The 100% business-class plane will offer just 26 seats, making early bookings a must.

A Sneak Peek at Air Tahiti’s New Business-Class Flights

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here