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This year’s Pacific Asia Travel Association (PATA) Grand and Gold Awards honored the achievements of 24 organizations and individuals in the travel industry. The awards ceremony took place on Sept. 17 at the Venetian Macau Resort Hotel in Macau during Travel Mart 2010, PATA’s annual travel trade show.
The Grand and Gold Awards seek to honor outstanding travel professionals in four principal categories: marketing, education and training, environment and heritage. The Grand Award in marketing went to Tourism New Zealand for its “100% Pure New Zealand” film competition, which gave amateur filmmakers the chance to make a promotional film for New Zealand that was then included in a marketing campaign. The Banyan Tree Spa Academy won the Grand Award for education and training due to its extremely specialized therapist training. AlamKulKul Boutique Resort in Bali won the Grand Award for environment for its Green Heart environmental conservation program, which included beach clean ups and mass tree planting. The Ministry of Tourism for the Government of India won the Grand Award in the heritage category for its Rural Tourism Project.
“Our congratulations to all the winners for their outstanding achievements, which are also excellent examples to encourage the industry to pursue excellence, innovation and advancement. We look forward to welcoming the winners as well as travel trade stakeholders, to the PATA Travel Mart 2010 in Macau this September,” said João Manuel Costa Antunes, director of the Macau Government Tourist Office, which has sponsored the PATA Gold Awards for the past 15 years. The following is a complete list of PATA Gold Award winners: PATA Gold Awards 2010Marketing - Primary Government Destination Eco-Tourism Marketing CampaignMinistry of Tourism, Government of IndiaMarketing - Secondary Government DestinationHong Kong Food and Wine Year Destination CampaignHong Kong Tourism BoardMarketing - HospitalityOutrigger Laguna Phuket Resort and Villas Opening CampaignOutrigger Hotels and Resorts, AsiaMarketing - Industry Let your Mind TravelKuoni Travel India, IndiaEcotourism ProjectABS-CBN Foundation-Bantay KalikasanIwahig River Community- Based Ecotourism Project, PhilippinesCorporate Environmental ProgrammePromote Ecology and Conservation on LantauNgong Ping 360 Limited, Hong Kong SAREnvironmental Education ProgrammeQantas Award for Excellence in Sustainable TourismQantas Airways Ltd, AustraliaHeritageThe Launch of Sofitel Legend Metropole HanoiSofitel Luxury Hotels Asia Pacific, ThailandCultureBaan Mae KampongTourism Authority of ThailandEducation and TrainingChild Protection WorkshopKuoni Destination Management, India Marketing Media - Consumer Travel BrochureRevamping Consumer Travel Brochures of Sri Lanka TourismSri Lanka Tourism Promotion Bureau, Sri LankaMarketing Media - Travel Advertisement Broadcast MediaThailand Talks to the WorldTourism Authority of ThailandMarketing Media - Travel Advertisement Print MediaMahatma Gandhi CreativeMinistry of Tourism, Government of IndiaMarketing Media - Travel PosterLive Love Campaign Poster and Quick Screen SeriesHong Kong Tourism BoardMarketing Media - Promotional Travel Video A Trip to the Heart-Warming Country of KoreaKorea Tourism OrganizationMarketing Media - Public Relations CampaignHow to Launch a Large Hotel in a Challenged Market and New Brand ibisAccor Asia Pacific and ibis Singapore on BencoolenMarketing Media - Websitewww.keralatourism.org: The Best Tourism Website in IndiaKerala Tourism, IndiaTravel Journalism – Destination ArticleFeasts of Hong KongChristian KerberTravel +Leisure, September 2009, USATravel Journalism - Travel PhotographWhale Shark, Ningaloo Reef©Rolex Awards/Jürgen FreundQatar Airways In-Flight magazine Oryx, December 2009Agency Fish, United KingdomTravel Journalism - Travel GuidebookKayak PhilippinesPrimer Group of Companies and Philippines Department of Tourism