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"Autotainment" has arrived in Las Vegas. In a city where walking
the neon-lit Strip is part of the Vegas experience, General Motors
has arrived with a fleet of automobiles designed to give tourists
and locals alike a chance to get behind the wheel and test their
driving skills in one of the company’s newest and hottest cars and
It’s a new spin on the old motto, “why walk when you can drive.”
The Drive, as it’s called, is similar to GM’s traveling AutoShow in
Motion you grab the keys and take a spin. But this hands-on driving
experience isn’t only for serious drivers, it’s for anyone who has
ever wanted to rev the engine of a 2006 Corvette on a straightaway
or tackle a steep man-made mountain in a Hummer.
After passing a mandatory Breathalyzer test, drivers can choose
from a full range of vehicles including Corvettes, Pontiacs, a
Cadillac CTS-V and the Saab 9-3 Convertible on the performance
course; or the Hummer H2, Hummer H3, Silverado Chevy Tahoe, GMC
Yukon and the Cadillac Escalade if off-roading is more your
Visitors can try both, however. The price of admission includes
two experiences, so drivers can run both courses if they wish. The
performance course features a paved, half-mile track filled with
jogs and turns that give drivers a taste of how a sports car
handles. Meanwhile, the off-road course consists of two challenging
trails: a Hummer course, for its namesake behemoth, and an SUV
course designed to show off a truck’s power.
On the Hummer course drivers best have nerves of steal as they
attempt to navigate a foothill climb, v-ditch, sloped banks, moguls
and logs and railroad ties. One hill, angled at 60 degrees, will
have you staring skyward at the Stratosphere tower before peaking
into what amounts to a near free-fall descent.
The Drive which is located under the Monorail station on an
11-acre lot near the Sahara Hotel & Casino serves two purposes
actually. Not only will drivers be able to handle a sports car in a
hairpin turn, but GM will grow its reputation and brand recognition
among potential automobile buyers. It takes the test ride up a
notch without a salesmen in sight.
“The Drive represents a significant marketing opportunity for
General Motors, allowing us to showcase our products in a unique
fashion,” explained Steve Tihanyi, a marketing director for GM.
“This platform elevates the driving experience, without pressure to
buy, to another level that has never been presented in the
So if your client has a need for speed and adventure, send them
for a drive.