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Royal Caribbean International (RCI) has announced a number of new benefits for the line’s Crown & Anchor loyalty program, which currently accounts for an average of 25 percent of guests onboard an RCI sailing.Betsy O’Rourke, senior vice president of marketing, said the new features are designed to put repeat guests first, notifying them of special offers and providing them with additional privileges that increase among the tiers: Gold (after one cruise), Platinum (after five cruises, Diamond (after 10 cruises) and Diamond Plus (after 25 cruises).
Royal Caribbean enhances options for frequent cruisers. // (C) 2010 Royal Caribbean International
Royal Caribbean International www.cruisingpower.com
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